WeBlog
  • Agile Culture
    • Agile methodologies
    • Skills and expertises
    • Creativity and innovation
  • Management and Organization
    • Leadership
    • Team collaboration
    • Transformation and Change
  • Tech and Digital
    • Artificial Intelligence
    • DevOps and Craftsmanship
    • User experience and Digital Delivery
    • Data and Cybersecurity
    • Architecture and Technologies
  • World of Work
    • Well-being at work
    • Career
  • EN
No result found
View all result
Discover Wemanity
WeBlog
  • Agile Culture
    • Agile methodologies
    • Skills and expertises
    • Creativity and innovation
  • Management and Organization
    • Leadership
    • Team collaboration
    • Transformation and Change
  • Tech and Digital
    • Artificial Intelligence
    • DevOps and Craftsmanship
    • User experience and Digital Delivery
    • Data and Cybersecurity
    • Architecture and Technologies
  • World of Work
    • Well-being at work
    • Career
  • EN
No result found
View all result
Discover Wemanity
WeBlog

Agile Marketing: The Top 5 Reasons It Doesn’t Exist

by Marc Nieman
06/2019
in Agile Culture
Agile Marketing: The Top 5 Reasons It Doesn't Exist

With the world adopting an agile way of working, marketers are wondering; what does this mean for me and marketing as a whole?

What does it mean to be an agile marketer, or an agile marketing department?

How does this play out?

5.    Marketing today

Marketing professionals deliver the best possible customer experiences across multiple touchpoints through a seamless customer journey. With that being said, they do this by using the latest marketing technology, including methodologies such as Lean Startup, design sprints, Scrum, Kanban, A/B testing, and growth hacking.

Continuously learning and adapting to stay relevant will create value for customers and companies.

One could conclude, marketing is Agile by nature and ready for the future. But, is that really true?

4.    Challenges

Marketing professionals face an unprecedented environment of rapid and continuous change in technology driven disruption, market circumstances, customer expectations, decreasing company and product lifecycles and global competition. Can we tackle these challenges by adopting an agile way of working within a marketing department or do we need to change fundamentally?

3.    The role

The role of marketer can be described as follows:

As a marketer, I want to offer the best possible customer experience in a fast, flexible, efficient and innovative way, so that customers stay, spend and share your brand.

Nevertheless, marketers cannot do this alone. Thus, they need the entire organisation to actively work towards the goal of improving the customer experience, which results in both the organisation and customer sharing your brand. It is believed that “everybody impacts the customer’s experience”; marketing, management, finance, HR, legal and IT.

2.    Future way of working

In order to really deliver world-class customer experience, we need to completely change the organisation as a whole, which entails breaking down silos to leave behind command and control management thinking.

This creates a business model which is based on close and continuous collaboration across all disciplines!

Related post:  Agile Marketeer for the Future Is Flexible, Customer Obsessed and Facilitating

That is where agile, as it was defined in 2001, comes in; collaborating and communicating to continuously satisfy the customer in meeting his / her needs.

1.    Your thoughts

So, while an agile way of working in marketing is present and has value, agile marketing by itself is not enough to truly serve the people who determine the future of our organization.

We need to discuss and define what the role of marketing is within an adaptable and customer obsessed organisation!

I have my thoughts, but would love to hear yours. Feel free to share this article with your thoughts on social media and tag @Wemanity.

In future blog posts I will share my thoughts on:

·     Why does marketing lead the customer centric business transformation?

·     What are the 4 stages of customer obsession?

·     How do agile values, principles and methodologies create better patron experiences?

Marc Nieman

Marc Nieman

Related posts

A white meeting table with graphics and data on top of it. 8 chairs around the table on a concrete floor.
Agile Culture

7 Techniques to Facilitate a Meeting

We spend nearly 8 hours a week in meetings, and almost 75% of them are considered unproductive. Regardless of the...

8 months ago
A puzzle piece detaches from the rest
Agile Culture

How to Ensure System Thinking in Agile Organisations?

This is the last of a sequel of three articles that explore the crucial role of System Thinking for the...

1 year ago
Hand and puzzle
Agile Culture

How Systems Thinking Enables Organisational Improvements

This is the second of a sequel of three articles that explore the crucial role of System Thinking for the...

1 year ago
Why Agile Transformations Require System Thinking
Agile Culture

Why Agile Transformations Require System Thinking

This is the first of a sequel of three articles that explore the crucial role of System Thinking for the...

1 year ago

Recommended

Into an Agile Transformation Journey: the Assessment Phase

Into an Agile Transformation Journey: the Assessment Phase

October 8, 2020
Business Agility: how to implement it?

Business Agility: How Can You Implement It?

July 26, 2021
The Wemanity Experience: What Are Culture Totems?

The Wemanity Experience: What Are Culture Totems?

August 28, 2019
Preventing Burnout: The 3 Critical Signs to Look Out For

Preventing Burnout: The 3 Critical Signs to Look Out For

February 27, 2020

Categories

  • Agile Culture
  • Management and Organization
  • Tech and Digital
  • World of Work
Powered by Wemanity logo

Categories

  • Agile Culture
  • Management and Organization
  • Tech and Digital
  • World of Work

Join our community and receive our newsletter.

Rejoignez notre communauté et recevez nos dernières actus.

Sluit je aan bij onze community en verkrijg onze newsletter.

No result found
View all result
  • Agile Culture
    • Agile methodologies
    • Skills and expertises
    • Creativity and innovation
  • Management and Organization
    • Leadership
    • Team collaboration
    • Transformation and Change
  • Tech and Digital
    • Artificial Intelligence
    • DevOps and Craftsmanship
    • User experience and Digital Delivery
    • Data and Cybersecurity
    • Architecture and Technologies
  • World of Work
    • Well-being at work
    • Career
  • EN